ARCTIC LAKELAND
▷ CREATE
▷ SHARE
BUILDING A SHARED STORY
”High-quality and strong content production based on local knowledge” Hanna Linjala, Arctic Lakeland coordinator
Arctic Lakeland brings together multiple destinations, experiences and operators under one regional brand. The challenge was to turn a broad, place-based concept into clear, inspiring and shareable content — while supporting long-term visibility and tourism growth.
CREATE
PLATFORM-NATIVE CONTENT FOR A DESTINATION BRAND
We produced platform-native content that captures the essence of Arctic Lakeland: nature, seasons, activities and atmosphere. The focus was on authentic visuals and short-form content designed for social platforms.
The content highlights real experiences across the region — lakes, forests, outdoor activities and local moments — creating a consistent yet flexible visual identity that works across channels and seasons.
SEASONAL CAMPAIGNS FOR INTERNATIONAL MARKETS
We planned and executed season-based campaigns tailored for international audiences. Content distribution was aligned with key travel periods and market-specific interests, ensuring the Arctic Lakeland story reached the right audiences at the right time.
Through targeted distribution and campaign-driven publishing, we supported awareness and consideration in selected international markets — turning seasonal moments into clear, scalable campaigns.