Puolanka municipality

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INSPIRING YEAR-ROUND TOURISM THROUGH SEASONAL STORYTELLING

Paljakka Ski Resort, located in the Municipality of Puolanka, wanted to strengthen its year-round destination marketing by showcasing the area’s unique experiences across every season. The objective was to build a versatile content library that would inspire visitors throughout the year while supporting both organic social media and paid advertising campaigns.

Hydda produced seasonal photo and video content during summer, autumn and winter, capturing the changing landscapes, outdoor activities and peaceful atmosphere that make Paljakka a unique destination. The productions focused on authentic experiences and visually engaging storytelling tailored for digital channels.

The content was designed for long-term use across Meta platforms, where it supported both organic communications and targeted advertising campaigns. By creating a consistent visual identity throughout the seasons, the destination gained a flexible library of high-quality assets that continues to support its tourism marketing.

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CAPTURING EVERY SEASON OF PALJAKKA

Hydda produced professional photography and video content across three seasons—summer, autumn and winter—capturing the diverse experiences, landscapes and activities available in Paljakka.

The final content library was delivered in multiple formats optimized for social media, organic publishing and paid Meta campaigns, providing the Municipality of Puolanka with high-quality marketing assets for year-round promotion.

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TURNING CONTENT INTO MEASURABLE RESULTS

Creating great content is only the beginning. Hydda distributed the seasonal content through organic social media and paid Meta campaigns, ensuring that every story reached the right audience at the right time. The result was a consistent year-round presence that strengthened Paljakka’s destination brand and provided long-term value beyond individual campaigns.
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