Ranua Municipality

▷ DESIGN

▷ CREATE

▷ SHARE

CREATIVE PARTNER FOR MYRY-PROJECT

Ranua is known for its authentic Arctic nature, wildlife and year-round outdoor experiences. Through the MYRY development project coordinated by the Municipality of Ranua, the goal was to strengthen the area’s international visibility and create a consistent marketing concept that would benefit both Ranua Finland and six participating tourism businesses.

Hydda was selected as the creative partner to design and implement the destination’s shared communication concept. Our work covered everything from strategic planning and content production to campaign execution across international markets.

Over the course of the project, we planned and produced 13 days of seasonal photo and video shoots, including concept development, production planning, casting, filming, photography and post-production. In addition, we coached participating businesses in content creation and campaign management, ensuring that all marketing efforts followed a consistent visual identity and storytelling approach..

DESIGN

DESIGNING A UNIFIED DESTINATION CONCEPT

Hydda designed a shared destination marketing concept for Ranua Finland and the participating local tourism businesses. The goal was to create a consistent communication approach that would strengthen Ranua’s visibility in international markets and bring the area’s Arctic nature, wildlife and year-round experiences together under one clear story.

The concept guided the visual direction, messaging, seasonal campaign themes and content planning for both winter and summer campaigns targeting Germany and France.

CREATE

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PRODUCING VISUAL CONTENT FOR RANUA

Hydda produced a new photo and video content library through 13 seasonal production days across Ranua. The production included shoot planning, casting, photography, videography and post-production for Ranua Finland and six local tourism businesses.

The final assets included professional stills and video content for Ranua Finland’s digital channels, landing page and international campaigns. In addition, Hydda supported the participating businesses with content creation coaching, helping them use the new material consistently in their own marketing.

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