RIIPINEN RESTAURANTS

▷ CREATE

▷ SHARE

MANAGING MULTI-BRAND RESTAURANT GROWTH

Riipinen Restaurants operates four distinct restaurant brands — RUOK Burger, Pizzeria Ruka, Vespino and Popolo — each with its own audience, tone and visual identity. The challenge was to create and manage social media content that feels unique to each restaurant, while keeping the overall presence consistent and scalable under one company.

Our work focused on the Create and Share stages of The Hydda Growth Model ™, producing platform-native content and managing distribution across all four restaurant brands.

CREATE

ONE PRODUCTION MODEL. FOUR DISTINCT RESTAURANT IDENTITIES.

We produce social-first content tailored to each restaurant’s identity. From burger culture to wood-fired pizza and Italian-inspired dining, the content highlights food, atmosphere and everyday moments behind the scenes. By adapting the creative approach for each brand, we ensure the content feels authentic — while maintaining an efficient, repeatable production model across all locations.

FROM WEEKLY POSTS TO SCALABLE CAMPAIGNS

We manage the social media presence of all four restaurants, handling publishing, community presence and campaign management across platforms. Through consistent distribution, paid campaigns and ongoing optimization, we help each restaurant reach the right audience while supporting the growth of the group as a whole.ction model across all locat

More work

RIIPINEN RESTAURANTS

▷ CREATE

▷ SHARE

MANAGING MULTI-BRAND RESTAURANT GROWTH

CREATE

ONE PRODUCTION MODEL. FOUR DISTINCT RESTAURANT IDENTITIES.

FROM WEEKLY POSTS TO SCALABLE CAMPAIGNS

DESIGN.

CREATE.

SHARE.

BUILDING BRANDS TO LAST