SODANKYLÄN KUNTA
▷ DESIGN
▷ CREATE
BRINGING SODANKYLÄ'S OUTDOOR ROUTES TO LIFE
Despite the wide variety of hiking and outdoor routes, many of them were not widely known outside the region. The municipality needed engaging visual content and a clear storytelling concept that would make the routes more visible and appealing across digital channels.
DESIGN
DESIGNING A VISUAL CONCEPT FOR OUTDOOR STORYTELLING
For the “Paths for Us” series, we created a visual approach that highlights the atmosphere, accessibility, and natural beauty of Sodankylä’s outdoor routes. The design focused on authentic storytelling and clean, nature-driven visuals that reflect the calm and openness of Lapland’s landscapes.
The visual style was built to work consistently across different formats, from short-form videos to still photography. By combining cinematic route footage with detailed environmental shots, the content captures both the experience of being on the trail and the surrounding nature.
The result is a cohesive visual identity that helps Sodankylä present its routes in an inspiring and recognizable way across digital channels.
CREATE
PRODUCING VISUAL CONTENT THAT BRINGS THE ROUTES TO LIFE
To support th “Paths for Us” concept, we produced a collection of still photography and short-form videos across several of Sodankylä’s outdoor routes. The goal was to capture authentic moments on the trails and highlight the variety of landscapes, seasons, and experiences the routes offer.
The production focused on lightweight and agile filming in real outdoor environments, allowing us to document the routes naturally while showcasing their accessibility and atmosphere. The material was designed to work across multiple digital platforms, from websites to social media and tourism marketing.
The result is a versatile visual content library that Sodankylä Municipality can use to promote its routes and inspire people to explore the surrounding nature.